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What is A/B testing?

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Google Ads Campaigns: How and where to invest? Seasonality and Markets

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Why should you focus on Loyal guests in Hospitality?

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Hot Sale 2024 in the Hospitality Industry

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COMMUNICATION What is ROI and ROAS? Optimize your budget to...

At Axovia we focus on results and that is why one of the main metrics we measure is ROI and ROAS, in this blog we will explain a little more what is ROI and ROAS and 3 Keys to improve them.

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COMMUNICATION Strategies to understand your customer, what...

When it comes to digital marketing, it is crucial to fully understand what the profile of each member of your target audience is.

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